Does
this (link via
Mcwetlog) sound like the Steve Jobs you know? Listens to email criticism and
online message board postings?
Or does it sound like a rumors site trying to cover its ass for making wild, innacurate speculations before Macworld?
So, Apple determines it needs an additional revenue stream if it's going to be profitable to the extent it'd like. They do the research and they determine that a nominal fee for some of the applications it was formerly giving away would increase the company's bottom line by X amount. They decide to go foward with it.
Then Steve Jobs gets some emails and
reads some message board postings and
four days before the keynote changes his mind.
I dunno. It's
possible, but I doubt it. It's more likely that Apple considered charging for the applications months ago (when Heid submitted his book to his publisher) and then decided against it. Months ago. Not a week and a half ago.
It's articles like this that make me think that the people who write these sites have never worked in a professional corporate environment before. While mercurial CEOs do make snap decisions, they are very rare because, if you're wrong, it's your ass that has to go in front of the board and shareholders and explain why
you backed off on the basis of some message board postings.
Apple has a finance department. They (or marketing) run a model to see what the expected return on charging for these apps would be. Jobs, based on input from his vice presidents, makes the final decision on whether or not to go ahead with the fee. It's extremely unlikely (in my opinion) that he made this decision days before the keynote and weeks before iLife was to ship.